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The only thing worse than dealing with haters of your company or product is not having any at all. The product without haters is destined for ignominy and failure. In fact, I’d go so far as to say that your product’s success is positively correlated with the volume of venom directed at it.
But first, let’s define a « hater. »
There’s valid criticism, and then there’s hate. A hater, according to Urban Dictionary, feasts upon schadenfreude: « A person that simply cannot be happy for another person’s success. So rather than be happy they make a point of exposing a flaw in that person. » Jealousy factors heavily into a hater’s temperament.
Yes, jealousy. After all, no one hates a loser. That company with 1% market share? No one bothers to expend energy trashing it. Not seriously, anyway.